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The Client:
Razorfish is a full-service digital agency at the intersection of creativity, media, and technology. Razorfish creates experiences that build businesses.
Client Need:
Razorfish search teams were looking for a partner to support the management of large, sophisticated campaigns. Even with the use of automated tools, these campaigns required significant effort for implementation, validation, and optimization.
Client Logo Razorfish
AW Solution:
AutonomyWorks supports several search teams with optimization and validation reports. Each month, we validate hundreds of campaign to confirm set-up and in-market performance. In addition, we support financial management and pacing optimization.
AutonomyWorks has enabled Razorfish account teams to refocus on critical analysis and campaign improvement rather than tactical efforts.
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