Case Study - Basis Technologies

Client:

Basis Technologies is a global provider of automation software for enterprise marketers. Its platform unifies programmatic, site-direct, advanced TV, search, and social media within a single interface, streamlining digital media operations and enhancing productivity.

Challenge:

To improve employee engagement and productivity, Basis sought to reallocate high-volume tasks from account coordinators allowing them to focus on higher-value activities. Specifically, they aimed to optimize processes for campaign validation screenshots and publisher pacing updates.

Solution:

AutonomyWorks partnered with Basis to manage these tasks:

Campaign Validation: AutonomyWorks confirmed the launch of display campaigns, capturing live ad screenshots and creating client-ready PowerPoint documents
Publisher Pacing Updates: AutonomyWorks reviewed campaign spend by publisher to identify pacing issues and communicated with publishers as needed

A portal was developed to enable Basis team members to enter requests directly into AutonomyWorks' processing systems, ensuring accuracy and reducing turnaround times.

Results:

Campaign Validation:
- Validated over 25,000 placements across hundreds of campaigns
- Tested 99% of placements on the launch date
Publisher Pacing Updates:
- Evaluated more than 2,000 campaigns for pacing issues
- Sent over 20,000 emails to publishers
- Achieved an average turnaround time of less than eight hours with an accuracy rate exceeding 99%

By collaborating with AutonomyWorks, Basis enhanced operational efficiency, allowing their account teams to concentrate on strategic initiatives and client engagement

Basis Technologies

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