Case Study - Carat - AutonomyWorks

Client:

Carat is a global media agency specializing in data-driven media buying and planning. As one of the world's leading agencies, Carat manages digital advertising for top brands, including Microsoft, ensuring campaigns are executed efficiently across global markets.

Challenge:

Carat wanted to improve the efficiency and accuracy of digital ad campaign trafficking for Microsoft. With complex global campaigns and multiple teams involved, they needed a solution to streamline processes, reduce errors, and accelerate turnaround times.

Solution:

AutonomyWorks became a critical quality control checkpoint, reviewing trafficking sheets before execution. Our team:

Validated over 3,000 trafficking tickets and 45,000 placements annually to ensure compliance with campaign requirements
Worked directly with Carat and Microsoft teams to resolve inconsistencies and improve accuracy
Completed 61% of reviews within 24 hours, accelerating campaign launches

By ensuring only correct and complete trafficking sheets were passed to the offshore team, AutonomyWorks significantly improved efficiency and campaign execution.

Results:

Errors were virtually eliminated, enhancing accuracy across all campaigns
Turnaround time decreased by 25%, allowing campaigns to launch faster
Streamlined workflows, reducing rework and increasing operational efficiency

By partnering with AutonomyWorks, Carat optimized its trafficking process, ensuring Microsoft's global campaigns launched on time and with precision.

Carat

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